Sainsbury's, the U.K.'s second biggest supermarket, has unveiled the first creative work from its new agency Wieden & Kennedy London.
Adwatch research was conducted from May by TNS as part of its twice- weekly . Adwatch: Sainsbury's ' Food dancing ' is brave and bang -on- trend.
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Why should one month of the year have less opportunity to live well than any other? Both the TV and print work contrast black and white portraiture of people with vibrant food in color, and big, bold type in Sainsbury's traditional orange. Register for tailored email bulletins today and let us deliver the insight that you need. Create an Alert Now. Sainsbury's: The Greatest Gift. Sushi hires Luisa Fernandez to lead marketing. Skip to Site Search. A new Campaign for a new breed.