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The Story The Boxy Girl ® brand launched in 2015 with only one product, the Original Boxy Girl ® organizer. Women across the globe instantly fell in lov.
MSLGroup knocked it out of the park with this campaign that transformed the insulting phrase "like a girl " into a positive and empowering.
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An agency representative noted it became clear during filming that between puberty and adulthood, women internalized the phrase to mean weakness and vanity. The Foundry - Original. PRODUCT AREA Certification Care Parts Size Guide. Audiences were encouraged to leverage LikeAGirl in posts about inspiring things they were doing "like a girl.



More on this Topic. ABOUT OMNIA Brand Blog Contacts. The Brexit Diaries - election special: Was Theresa May right to call a snap election? The idea was to show the impact of the phrase "like a girl" — especially on pre- and post-pubescent girls. Come and hear how top organisations handled major recent crises and learn exactly how to react at PRWeek's Crisis Communications conference this June. An agency representative noted it became clear during filming that between puberty and adulthood, women internalized the phrase to mean weakness and vanity.




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Free Shipping Portugal, Spain and UK. John Lewis launches first summer campaign to celebrate British quirks and build on Christmas success. Why American Airlines' stroller scuffle didn't lead to United Airlines-level fallout. Have you registered with us yet?