MSLGroup knocked it out of the park with this campaign that transformed the insulting phrase "like a girl " into a positive and empowering.
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Product searchingasp brand brandnamecover girl -- triAn agency representative noted it became clear during filming that between puberty and adulthood, women internalized the phrase to mean weakness and vanity. The Foundry - Original. PRODUCT AREA Certification Care Parts Size Guide. Audiences were encouraged to leverage LikeAGirl in posts about inspiring things they were doing "like a girl.
More on this Topic. ABOUT OMNIA Brand Blog Contacts. The Brexit Diaries - election special: Was Theresa May right to call a snap election? The idea was to show the impact of the phrase "like a girl" — especially on pre- and post-pubescent girls. Come and hear how top organisations handled major recent crises and learn exactly how to react at PRWeek's Crisis Communications conference this June. An agency representative noted it became clear during filming that between puberty and adulthood, women internalized the phrase to mean weakness and vanity.
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